Engage your audience by setting them a challenge.
Make it a positive, inspiring one while you’re at it, a goal worth pursuing.
It should not only makes them feel good about the brand, but about themselves too.
Ensure that the whole experience is fresh, fun and easy to share.
Everyone who participates should go home with a sense of achievement, a great story and some lifelong memories.
And what about the people who will watch from the sidelines or stumble upon the video later online?
Tell the story in such a way that they too feel rewarded for the time they spent on it.