No one likes to be made to feel like a number.
Nobody wants to be treated as just another face in a crowd.
But until now, large companies couldn’t help but treat their customers that way.
Today, thanks to advances in technology, they can make every member of their audience feel as if their brand exists exclusively for them.
So think of a way to tailor your product, your message or your experience for every individual who views it.
The more customized the experience, the more flattering it is.