If you’re stuck trying to communicate an abstract concept, try giving it a human dimension.

Call us humans biased. But the more something looks and sounds like us, the more we are able to relate to it.

So try personifying your subject.

Give it a human name, shape and voice.

Don’t stop there. Give it a human trait, personality and feelings too.

Remember that every culture and civilization in history fashioned their Gods in their own likeness.

Mickey the mouse, Barney the dinosaur, and Nemo the fish were anthropomorphic for a reason.

Technology is acquiring human qualities too. IBM’s Watson and Apple’s Siri hint at its human future.