When your viewers play an active role in your ad, they are more likely to help spread the message.
However, getting consumers to participate in advertising is easier said than done.
One way to motivate them is to ask for their opinion.
Granted you’ll hear some views you didn’t want to hear, but that’s part of the deal.
A second way is to ask people to be creative.
A third is to get them to contribute towards building something together, perhaps an inspiring project that is so big that it calls for talent coming together from many parts of the globe.
And the final option is to create a platform that enables one group of perhaps privileged people to aid another not-so privileged group.
But no matter how you choose to go about it, you still have to think about how the participants are rewarded.
Remember, the reward doesn’t always have to be material.
It can be an emotional reward, say, the satisfaction of helping another human being.