Forget about utility, functionality and practicality.
Approach the project as an artist would.
Put yourself in the shoes of a sculptor, a maker or a photographer.
Try being a street-artist, a calligrapher or an animator.
See the task through the eyes of a fashion designer, a writer or a musician.
The goal is to cook up a whole new style, look or sound.
Create something that has never existed before, something beautiful and stirring, worth writing home about.
If you don’t have the skills yourself, then hire someone who can push the craft to the limit.