The world is full of clashes, big and small.

Everywhere you look, you find people who don’t get along.

And there lies the opportunity for your brand.

Identify unresolved conflicts—between family members, employees, neighbors, teams, generations, communities, societies, races, and nations — and find a relevant way for your brand to bring the two warring parties together.

Your efforts should end in mutual appreciation, respect and acceptance.

And the resulting story should end with a statement about your brand’s idealistic view of the world.