Love what you have done here. And I really appreciate the time and effort you’ve put in making this so simple and consise. A big thanks from all us creatives around the globe.

This is gym, wellness spring, superfood and shrine for your creative soul. The Deck of Brilliance has brought me strange thoughts, unusual ideas and great joy for over a decade. I visit whenever seeking inspiration, vainly hoping it’s just me, Juggi and a few devoted deck-heads who know of its existence.

What an extraordinary gift. The answer to every creative riddle lurks somewhere amidst these insights and executions. If you use it daily and stay patient and prolific, no machine will ever replace you.

Not only is this a repository of the best ads ever, but the best ads ever are set in context. This is useful for anyone in the industry.

I’m sure this will turn out to be illegal, because it’s a very unfair performance enhancing advantage over the poor sods who can’t afford it.

The Insight Mining Toolkit can help even experienced strategists look at things from new perspectives, while the ideation toolkits help with understanding the internal structure of creative ideas – especially when evaluating them and supporting the creative team in selling them to clients.

The Deck of Brilliance is as close as we will ever get to answer the eternal question: How do you come up with ideas?

Brilliant tool, for people like me, who just can’t get started.

The Deck of Brilliance has been my go-to friend in times of darkness in the few 14 years of my career. No matter how jaded I felt, this brought me back to life.

I love how it gets you thinking, how it sends you off in different directions.

This is crazy solid work. The thinking is sharp and the examples are great. If the problem/objective is well defined, I’m sure you just need to confront it with one of these tools to generate tons of great ideas.

This deck kicks arse. It kicks tired creatives’ arses out of the ruts they were stuck in and reminds them there are many different ways to think about any problem.

It’s great to see so many different ways into a problem in one place.

Ridiculously good, incredibly under-valued!

I wish that this had existed twenty years ago. And that no one else knew.

One of my go-to-resources I share each semester with my students, just got better! Really really nice and love the updates.

It’s every creative person’s wet dream.

Off-the-scale genius booster for anyone in the ideas business.

When internal politics or client feedback has killed your vibe, Deck of Brilliance can breathe life back into the creative process. Just watch a few ads, flip some cards and feel the cogs start to turn again.

“Deck of Brilliance” has been a pivotal tool in our team to say: ‘Don’t just do the brief, flip it.’ It gave us a way to see problems from 52 different angles — and the confidence to actually pitch a fresh one.

Incredibly outstanding resource. Hats off to Juggi Ramakrishnan. It works brilliantly at multiple levels. As a thinking aid, as an inspiring playground, and as a mind opener to a world of enormous possibilities. Although focused on creative professionals, I see it being hugely useful for those interested in impactful communication. (I would recommend it to clients too. In the hope, that it raises the bar and compels them to get out of the ocean of sameness.)

Such an inspiration. I’d make it mandatory for anyone getting into the industry. Like David Ogilvy’s confessions.

This tool deck is beyond helpful and will greatly help current and future students. Hell, it might even put me out of a job. Or, hopefully keep me employed for finding such brilliance like this.

It will help the junior creative get a seat at the table, and the senior creative keep his seat at the table.

D&AD, Cannes, One Show. Wonderfully inspiring, but they don’t actually show you how to get great ideas. The Deck of Brilliance is the toolkit you need to be in those award shows next year.

In a world of growing artificiality and programmed ‘intelligence’, you’ve found a way to keep the ‘human’ element front and centre in the quest for creativity, real-world innovation and invention. Nice work. Hope it just grows and grows…

This concept is long overdue and really seems to work. It’s clear that a lot of hard work and thought has gone into it and it should prove a game-changer for hard-pressed creatives up against constant deadlines.”

This is in a league of its own. Really well thought through. Well written and illustrated idea generation tools. This deck is easy to use and so it will be used. It really proves the ‘science of our art’.

Goosebumps from stem to stern! Truly a deck of brilliance!

What an update! It’s the best 100 bucks I’ve ever spent.

Whoever said creative genius cannot be explained has never met Juggi. Juggi’s superpower isn’t just creating world class insights and ideas, but being able to calmly and clearly tell you how he got there.