The Deck of Brilliance is a giant collection of ideation tools designed to boost your creativity, productivity and problem-solving ability. Whether you’re a strategist, writer, art director, designer, creative director, content-creator, story-teller, marketer or entrepreneur, you’ll find this unique, structured system for coming up with ideas invaluable. First launched in 2016, the deck has now been vastly expanded and updated. 

Inside, you’ll find 218 practical tools, organised under 7 toolkits. Each tool is accompanied by simple instructions and scores of inspiring, award-winning examples from around the world. New content is added every week. And new tools will be introduced from time to time.

In addition to the Essential Toolkit, there are five more toolkits available for subscribers. The Insight-Mining Toolkit has 22 tools to open up your brief. The Story Toolkit, with its 28 tried-and-tested structures, makes coming up with unique story ideas easy. The two Deep Dive Toolkits together include 85 tools to take you to unusual, obscure and interesting places where ideas might lurk. The Momentum Toolkit contains 46 tools to drive activation and engagement. And lastly, the Manifesto Toolkit offers 16 tools to help you write logical, emotional, and well-structured long-form copy. More helpful toolkits are always under development and they’ll be released periodically.