post-template-default single single-post postid-230 single-format-standard relative lang-en
39. Crash Someone Else’s Party - Deck of Brilliance - Deck of Brilliance
39. Crash Someone Else’s Party
39. Crash Someone Else’s Party

Let’s be honest. Your audience has better things to do than watch your ad.

After all, there’s a world of movies, TV, gossip and news out there.

So identify other subjects related to yours that are currently trending on social media, pick the one with the most interesting connection to yours and hijack the discussion.

If you do it intelligently, tastefully and with consideration, you will get not just people’s attention but also their appreciation.

The trick is in respecting your consumer.

And that means making them feel rewarded, not cheated.

As Bob Thacker (Senior Marketing Officer at OfficeMax) once said, “All advertising is unwanted. So if you’re going to crash the party, bring some champagne with you.”

Shuffle the Deck