The truth is that people don’t like ads.

So try and get under their ad-radar by making your ad look as little like an ad as possible.

Package it as a home video, a documentary film, a music video, a gif, a television program, a magazine article, a news report or a Facebook post.

It’s sly, for sure. One could even argue that it’s evil.

But if you do it subtly, your audience won’t resent having been tricked into spending time with a commercial message.

And if it’s truly entertaining, funny or informative, they might even share it with their friends. You never know.