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11. Demonstrate - Deck of Brilliance - Deck of Brilliance
11. Demonstrate
11. Demonstrate

Seeing will always be believing.

That’s why the ‘demo’ has been a staple of advertising since its early days.

But if you think a ‘demo’ stops at scientists in lab coats, liquids in beakers and graphics of molecules, think again.

Showing how a product works is just one kind of ‘demo’ and there are many more options for you to choose from.

You can demonstrate, for example, the consequences of not using the product.

You can demonstrate how to live the lifestyle associated with the product.

You can demonstrate a side effect of using the product.

You can even demonstrate how to use a complementary product.

And the tone of your demo doesn’t have to be serious either. It can be fun. It can be satirical. It can even be interactive.

But it’s good to structure it so it ends with a satisfying “Aha!”.

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