Not so long ago, when ad people talked about ‘media’, you could be pretty sure they were referring to only print, radio, billboards or television.
That’s not true anymore.
Thanks to the internet, social media and advancements in digital technology, any surface at any location can now be used to send a message.
Just by picking the right location to deliver your message, you can be topical, relevant and interesting.
You can be in the exact spot where you appear the most dramatic, competitive and brilliant.
You can be invisible when you’re not needed and visible only when you are.
You can be right in people’s faces or deep inside their pockets.