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47. Partner with Another Brand - Deck of Brilliance - Deck of Brilliance
47. Partner with Another Brand
47. Partner with Another Brand

Think of other products, services or people that you could tie in with.

Tie-ins not only save on costs, but they also give all the brands involved more eyeballs than they would get on their own.

The trick to a successful tie-in is to find things that go together like peanut butter and jelly.

A coffee brand could tie-in with a music store or a bookstore.

A computer hardware brand could tie-in with a software brand.

A luxury car brand could tie in with a brand that sells premium luggage or golf clubs.

A real-estate company could tie-in with a storage company.

Both brands need to have the same goals, the same audience and preferably the same method of distribution, so everybody has a sweet time and gets to the podium.

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