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Deck of Brilliance

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Idea generation tools
for creative professionals

By Juggi Ramakrishnan and Todd McCracken

BEFORE YOU BEGIN

01. Glorify and Celebrate

02. Empathize and Support

03. Dramatize the Problem

04. Dramatize the Solution

05. Let the Solution Create a New Problem

06. Find an Analogy for the Problem

07. Find an Analogy for the Solution

08. Make the Product Precious

09. Tell a Story

10. Create Fantasy Worlds, People and Things

11. Demonstrate

12. Take the Audience Backstage

13. Define, Label and Group

14. Get a Testimonial

15. Use a Recurring Character or Mascot

16. Compare and Contrast

18. Challenge Yourself

19. Challenge the Consumer

20. Connect Cause with Effect

21. Use a Unique Attribute

22. Adopt Another Category’s Style

23. Make the Familiar Unfamiliar

25. Make a Parody, Satire or Spoof

26. Make an Enemy

27. Use the Power of Guilt

28. Champion the Underdog

29. Resolve Conflicts

30. Make Someone’s Day

31. Overturn Prejudice

32. Be Brutally Honest

33. Apply Social Pressure

34. Stage a Spectacle

35. Use the Power of Cute

36. Be Brutally Simple

37. Invent a Complementary Product

38. Customize and Personalize

39. Crash Someone Else’s Party

40. Invite Participation

41. Conduct an Experiment

42. Play a Prank

43. Set Up an Installation

44. Turn it into a Game

45. Make it a Work of Art

46. Offer Something Irresistible

48. Conduct a Product Trial

49. Find a Fitting Location

50. Replace a Real Experience With a Virtual One

51. Dress Up as News or Entertainment

52. Push the Boundaries of Technology

Web development: Everything is Blank. Design: Daniel Fattorini, Hai Nyh.

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